Who is in this conversation:
- Michael- City of Kirkland
- Tom
- Jenny
- Pat
- George
- Jennifer
- Jan
- Peggy
- Jeffrey
- Kimberly
Highlights of the conversation:
Pat – community television /tape- raise awareness
Jan – Awareness is a barrier to action. People can do small things, people feel issue
is too big
Jennifer – lack of information about services; awareness – effective message has to touch people values. People have to hear that there’s a problem; hearing direct stories; stories have to be close to home; getting around “blaming the victim”; ‘the kid on my soccer team’ – great way of telling a story
Peggy –‘media deserts’ – telling stories that help people see how they can make a
difference; how do you get the stories to the people?; kids’ newsletters; work in existing newsletters; through PTAs; don’t overwhelm with negative; student contest to develop
video about hunger, getting schools and parents involved
Next steps:
Start with communities instead of recipients
KISS – how to create demand – blue –ocean deep people don’t get involved because they don’t have money; ask for time and talent first
UW focusing on volunteer capacity, connectivity, capacity of organizations to use volunteers
Eastside helps – site that offers ways to get involved
EastsideTime mate program – neighbors helping neighbors
Getting volunteer labor instead of money to pay staff; different needs
Referring volunteers; getting youth groups involved
Central place for matching volunteers - but what about screening?
1. Identify volunteer matching resources – United Way
2. Clarifying a new way of looking at the problem; changing in culture – not expecting
top-down solutions; how can we drive/support this cultural change?
3. Training around storytelling
4. How can we engage people differently? Around time and talent instead of food and money; telling the story and asking for participation first – instead of jumping straight to the money or food ask
